CELEBRATING 50 YEARS OF SKATE LEGACY: SANTA CRUZ’S GOLDEN ANNIVERSARY
This year, Santa Cruz, the trailblazing skateboarding brand, hits the half-century mark, solidifying its place as an enduring force in the industry since its establishment in 1973. Known globally for its iconic Screaming Hand design and the Classic Dot by the legendary Jim Phillips, Santa Cruz has become synonymous with skate culture, streetwear, and fashion.
A Timeless Presence in Board Sports and Lifestyle: For an impressive 50 years, Santa Cruz Skateboards has consistently led the charge in board sports lifestyle products. From its inception, Santa Cruz has been a trendsetter, defining generations with captivating graphics and innovative products. The iconic Screaming Hand, etched in the annals of skateboarding history, has made Santa Cruz a mecca for skate and surf culture.
Rooted in Skate Culture: Capturing the essence with its slogan, ‘From the beginning, til the end,’ Santa Cruz’s significant 50th anniversary pays homage to its roots embedded in skate culture. A haven for legendary riders like Eric Dressen and Steve Alba, the brand continues to transform iconic artworks that resonate with enthusiasts. Collaborations with artists like Shepard Fairey and Jeremy Fish underscore Santa Cruz’s commitment to artistic talent.
Legends Return, Style Ascends: In tandem with seasonal releases of the iconic Classic Dot and Screaming Hand, Santa Cruz welcomes back legendary riders Christian Hosoi and Micke Alba, reissuing their most sought-after graphics. Known for bold illustrative designs, Santa Cruz’s European apparel line elevates skatewear with heavyweight shirting, knitwear, jackets, and essential baggy denim.
Golden Autumn Collection: This autumn, Santa Cruz unveils a special capsule collection to celebrate its 50th anniversary. Featuring key pieces like the Screaming 50 Long Sleeve, Forever SC Hood, and the 50th Opus Dot Cargo Pant, each item pays homage to the brand’s rich history while embracing innovation. The collection is a testament to Santa Cruz’s enduring legacy, shaping the world of skateboarding and beyond for five incredible decades.
