Given that their raison d’etre is to keep time, accuracy is the most important feature of watch design. The best watch brands are championing precision in every aspect of their engineering, creating timepieces with unrivalled excellence in terms of performance but also comfort and style.

You can use dedicated retailers like Loupe to browse the luxury watch brands best known for their precision. This allows you to compare and contrast the key features of various watch models, confident in the knowledge that each maker shares a commitment to excellence across all counts.

Discover four of the leading watch brands that are known for their meticulous craftsmanship and how they have earned this reputation.

Rolex

Rolex is a name that needs no introduction.

For almost 120 years, the brand has placed the idea of ‘perpetual excellence’ at its core and established itself as a symbol of brilliance. This endless pursuit for perfection has earned Rolex a parade of celebrity ambassadors from the sporting world who share this value, including David Beckham and Roger Federer.

All Rolex watches have an accuracy of -2/+2 seconds per day which is 200% more accurate than a COSC chronometer.

OMEGA

It was OMEGA’s precise timekeeping that led to the company becoming the official timekeeper for the Olympic Games in 1932 – and has ensured that they have held this position to this day.

OMEGA watches have been trusted technology in other groundbreaking historical moments too. The OMEGA Speedmaster was an essential accessory for the Apollo 11 astronauts who were the first to land on the moon.

Their legendary Seamaster model is renowned as the first dive watch, providing precise timekeeping beneath the water and while on land.

Breitling

The Breitling brand has been a pioneer in the development and innovation of chronographs. For over 140 years, the company has been dedicated to designs that champion practicality and exceptional functionality.

Being known as trustworthy in all situations connected the company with the aviation industry, and Breitling has a longstanding history of producing precision instruments for pilots. Their tailored watches typically feature robust cases made from materials such as stainless steel and titanium, clearly legible dials, and practical functions specifically for aviators.

Hublot

Hublot is the new kid on the block when it comes to luxury watches, but they’ve made a big impression in a very short space of time. Their designs have a distinctive unique look, but they are crafted with the same attention to detail as the watchmakers with a centuries-long heritage.

The brand has won numerous industry awards and is best known for its iconic Big Bang watch which combines a rubber strap with precious metal cases and is supported by a more-than-a-day power reserve.

Paul Lawrie